Sergio Pereletegui is a versatile and sales results-driven professional with 15+ years of comprehensive experience in the Wine Industry. He studied Enology and Viticulture and this was after study Political Science, because his father begged him to “study something serious”, so he’s still studying the last subjects….

During his time almost eight years as Export Manager in Bodegas Carchelo in Jumilla, Spain, Sergio together with the winery owners developed his own wine project called The Tapas Wine Collection. In a few years the brand experienced double digit growth in sales.

In 2011 he received a call from Esencia Wines Group to be a Senior Regional Sales Manager Asia off & on premise and Brand Manager with his own brand. In July 2014, he moved to Shanghai to manage subsidiary in China as General Manager.

At the end of 2016, he had to return to Spain due he was diagnosed with lymphatic cancer. He sold the brand and focused on his family and illness.

In his free time he works on his wine blog project for Spanish market, addressed to wine consumers, is a new way to find wine treasures in the Spanish supermarkets low cost.

Sergio has another passion and having an extra-hospital emergency care training, is part of Emergency Response Unit (ERU) of Spanish Red Cross to responds immediately to natural disasters or humanitarian emergency situations when they’re called by Emergency Call Center. He still would like to study emergency nursing degree but will see

Sergio Pereletegui